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Our Story
We’re on a mission to help people live well by enhancing their overall wellbeing and health
Helping people thrive is the reason we exist - it’s what inspired the creation of Baxter Blue and what drives us every day. Proudly Australian owned, we’ve spent the past eight years developing science-backed products designed to support your wellbeing in a world filled with digital demands.
What started with blue light glasses has grown into a range of innovative solutions for sleep, eye health, and overall wellness-including red light therapy, circadian lighting, and carefully curated sleep essentials. Every product we create is designed to help you feel great, sleep better and live well.
At Baxter Blue, wellbeing isn’t just an afterthought - it’s the foundation of everything we do.
Meet The Founder
I’m unbelievably proud of how Baxter Blue, an Australian-owned company, has grown and positively impacted the lives of countless individuals. Our journey started with a focus on mitigating the adverse effects of blue light from digital screens and has since evolved into a comprehensive wellness mission. We’re dedicated to helping people lead healthier, more balanced lives through our innovative products.
At Baxter Blue, my goal is to help you feel your best in an increasingly digital world. I understand the challenges of maintaining balance and wellbeing amidst the demands of modern life. That’s why I’m passionate about fostering a lifestyle that prioritises your health and self-care. It’s time to take a step towards a healthier, more balanced you. Join me in bringing a touch of wellbeing into your daily routines, and together, we can make wellness a natural part of every day.
At Baxter Blue, my goal is to help you feel your best in an increasingly digital world. I understand the challenges of maintaining balance and wellbeing amidst the demands of modern life. That’s why I’m passionate about fostering a lifestyle that prioritises your health and self-care. It’s time to take a step towards a healthier, more balanced you. Join me in bringing a touch of wellbeing into your daily routines, and together, we can make wellness a natural part of every day.
Living Well in a Modern World
Wellbeing looks different today. It’s not just about green juices or gym sessions, it’s about how we navigate the demands of modern life. At Baxter Blue, we design tools for real people living in a digital world - from light-based products that sync with your body’s natural rhythm to thoughtful sleep essentials that help you recharge, deeply.
We blend science with simplicity, creating products that make healthy habits easier and more effective. It’s wellness that fits into your life, not the other way around.
Because thriving shouldn’t feel out of reach. It should feel like part of your every day.
A Thoughtful Approach
As a modern-day innovator, we don’t believe commerce should come at the cost of the planet. We’re driven by the belief that the choices we make as individuals and as a business can create a ripple effect of positive change. That’s why we’ve made sustainability a key part of our journey from day one.
We’re taking real steps towards a better future, starting with our biodegradable, plant-based bio-acetate frames. We’ve introduced FSC-certified packaging, reduced plastic where we can and continue to refine our processes to minimise waste and maximise impact. And now, with every product sold, we plant a tree through our partnership with Trees for the Future - helping restore ecosystems and support communities around the globe.
We know you’ll love your Baxter products. You’ll feel the difference - not just in how they look and function, but in the values they represent. We’re just getting started, and we’re so glad you’re on this journey with us.
We’re taking real steps towards a better future, starting with our biodegradable, plant-based bio-acetate frames. We’ve introduced FSC-certified packaging, reduced plastic where we can and continue to refine our processes to minimise waste and maximise impact. And now, with every product sold, we plant a tree through our partnership with Trees for the Future - helping restore ecosystems and support communities around the globe.
We know you’ll love your Baxter products. You’ll feel the difference - not just in how they look and function, but in the values they represent. We’re just getting started, and we’re so glad you’re on this journey with us.
Sustainable
Because there’s no excuse not to. Biodegradable, recyclable, compostable, dissolvable. Technology for the future and a future for our planet.
Force for Good
Proud to be part of the give-back community. Now, with every order, we plant a tree - creating a future that’s clearer and greener for all.
Backed by Science
In science we trust, in wellbeing we thrive. Built on research and backed by evidence, our products are tried, tested, and proven to support better health and sleep.
YOUR BAG
