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Sustainability
Our Commitment to a Better Planet.
At Baxter Blue, we believe true wellbeing extends beyond personal health — it includes the health of our planet. That’s why we’re committed to making choices that reduce our environmental impact and support a more sustainable future. From responsible materials to conscious partnerships, sustainability is at the heart of everything we do.
Our latest evolution reflects that commitment. Your favourite Baxters are now available in our premium, Italian-made Bio-Acetate — a plant-based material derived from renewable organic matter. These biodegradable frames don’t just look and feel extraordinary — they represent a shift toward a better, more responsible kind of style.
And we’re proud to go one step further. For every product sold, we plant a tree in partnership with Trees for the Future — helping to restore ecosystems, support local communities and offset carbon emissions. Because small changes add up to a big impact.
This is sustainable style without compromise. This is the future of eyewear — and it looks good on you.
Plant based Bio-Acetate:
● Made in Italy, our plant based Bio-Acetate is a luxury material produced by one of the most distinguished producers in the world.
● Our Bio-Acetate is made of natural resources and organic waste. It uses zero fossil fuels.
● FSC Certified - The wood used for our Bio-Acetate is cultivated and managed in compliance with the Forest Stewardship Council guidelines.
● Our Bio-Acetate is biodegradable. If you were to throw them in the trash (why you would, we have no idea), our frames will naturally start to break down within 115 days*.
● Our Bio-Acetate is made of natural resources and organic waste. It uses zero fossil fuels.
● FSC Certified - The wood used for our Bio-Acetate is cultivated and managed in compliance with the Forest Stewardship Council guidelines.
● Our Bio-Acetate is biodegradable. If you were to throw them in the trash (why you would, we have no idea), our frames will naturally start to break down within 115 days*.
Buy One, Plant One
For every product you purchase, we plant a tree in partnership with Trees for the Future - an organisation focused on reforestation, regenerative farming and community uplift. It’s a simple act with a meaningful impact, helping to restore ecosystems and reduce carbon emissions.
We’re proud to turn everyday choices into long-term change - one tree, one product, one step at a time.
We’re proud to turn everyday choices into long-term change - one tree, one product, one step at a time.
It's all in the details...
WHAT DOES BIODEGRADABLE MEAN?
Biodegradability is a concept that often confuses. The most widespread idea is, if a material is biodegradable, it can be thrown on the ground and will decompose over time - eventually disappearing.
According to the International Organisation for Standardisation, the term ‘biodegradable' defines any material that can be broken down by the enzymatic activity of microorganisms, sunlight, and other environmental physical agents into simple chemical compounds - such as water, carbon dioxide, and methane.
Biodegradation is influenced by the chemical nature of the material and by the biodegradation environment. In order to define a plastic material as biodegradable, the degree of biodegradation must reach 90% in an incubation time of no more than 6 months.
Our plant based Bio-Acetate exceeds 90% after only 115 days of incubation. So now you know!
This is in accordance with the UNI-EN-ISO 14855-2: 2018 standards.
YOUR BAG
