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Our Story

We’re on a mission to help people live well, enhancing their overall wellbeing and health

Helping people is the reason we exist – it’s what started Baxter Blue and what inspires us each day. We are committed to helping people feel great and live well, believing that overall wellbeing should be an essential part of life. With our science-backed products and expertise, we strive to enhance your health and improve your sleep.

Leading the way in digital wellbeing

For us, blue light glasses were the ideal start to our digital wellbeing journey. When we saw first-hand the difference this one simple addition made to our own and our customers’ overall wellbeing, we wanted to do more.

We learned all we could about how time spent on digital devices affects the mind and body. And now armed with that knowledge, we've expanded our range of wellbeing products all designed to improve your overall wellbeing and sleep. Our science-backed solutions empower you to feel great and live well every day.

A thoughtful approach

As a modern-day innovator, we don’t believe that commerce and production can continue to be a one-way exchange. We love the possibility that the privileges we have in our lives can have a knock-on effect in others, and so made that a powerful part of our game plan, partnering with Restoring Vision right out of the gate.

Sometimes, to get to the big picture, you have to start with the small. We are on a journey towards a sustainable future. We are devoted to making our designs, packaging, and shipping as sustainable as possible. We have a lot in the works and continue to innovate with design materials and processes - starting with the launch of our new, FSC certified packaging.

We know you will love your Baxter products. We know you will feel the difference. And we are looking forward to you journeying with us as our line expands, our styles broaden, and our ambitions do too!
Sustainable
Because there’s no excuse not to. Biodegradable, recyclable, compostable, dissolvable. Technology for the future and a future for our planet.
Force for Good
Proud to be part of the give-back revolution. The future looks clearer with every frame.
Backed by Science
In science we trust, in style we trend. Built on research and backed by science, our lens technology is tried, tested, and proven.

The Founder

I’m unbelievably proud of how Baxter Blue has grown and impacted the lives of so many people, not just through our wellbeing products but also through our give back initiatives. It’s time to put yourself care first, so I hope you join me as we bring a little wellbeing into our digital world.
Born in Sydney but made for everywhere, join us as we bring wellbeing into the digital age.
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